PROTEIN CEREAL

Magic Spoon first built its reputation with a high-protein cereal that quickly gained traction during a period of rapid growth. My work during this phase focused on driving customer acquisition and improving retention, especially across digital channels, until the brand expanded into retail in 2022.

I experimented across paid advertising, developing and testing multiple animation styles to optimize performance. In parallel, I contributed to A/B testing strategies for email campaigns, identifying approaches that increased revenue and attracted new customers. Beyond performance marketing, I also collaborated on playful and fun social content to build brand awareness and engagement.