PROTEIN TREATS

In 2023, Magic Spoon introduced Protein Treats as a convenient, grab-and-go protein snack. The launch was designed to feel cohesive with the existing cereal lineup, carrying over the brand’s vibrant color palette and integrating key illustration elements into the packaging to create a recognizable and unified system.

The initial design emphasized clear differentiation between flavors, using the eye illustration as a distinct visual cues to guide selection. Following softer retail performance, we evolved the packaging to better highlight flavor cues. We shifted towards a more appetite-forward approach that emphasized taste, texture, and overall craveability while maintaining brand consistency.